快手2021 CNY

Client：快手 Kwai
Copywriter：Luo

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为品牌快手2021年CNY Campaign“快手温暖电影院”撰写的国贸站地铁包站海报。“快手温暖电影院”IP与贾樟柯、开心麻花、张大鹏导演团队合作，推出四部小电影，改编用户真实故事，强化快手“温暖“、”信任”价值主张。该项目为我在快手工作期间参与的项目：完成了包括前期策划、沟通脚本、跟进拍摄、负责宣传物料制作等工作，其中该海报由我独立完成。
Wrote the subway takeover poster for Kwai's 2021 CNY campaign Kwai Warm Cinema, featuring short films based on real user stories. I contributed to the project through planning, script coordination, filming, and promotional materials, and independently created the poster.

以下为部分发布内容，点击跳转查看：
Here is a selection of published content. Click to view:
🔗 “温暖电影院”四部影片&详情介绍

北京地铁十号线国贸站广告文案
Beijing Subway Line 10, Guomao Station, advertisements：