厦门SM广场新年营销

Client：厦门SM & SeeekLab
Copywriter：Luo
Poster Design: SeeekLab

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为2024年厦门SM广场提供龙年营销事件文案&宣发稿件。围绕“走出龙的步伐”，产生1支动画视频、1个线下互动装置及1组Social海报。
Created copy and promotional materials for the 2024 Year of the Dragon campaign at Xiamen SM Mall. Centered on the theme “Step with the Dragon,” the project included an animated video, an interactive installation, and a series of social media posters.

以下为视频&海报内容：
Here are the video and posters details:
🔗 2月的第一天，我们在城市上空「召唤神龙」

营销视频
Video：