刚刚好 睡袋笔包
Client：yawnyawn
Product Design：Luying、Luo
Copywriter：Luo
Photographer：Luying
Poster Design：Smobniar
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该项目为我与家居品牌yawnyawn共同发起的产品周边实验：我们一起设计了一个只装得下一支笔的“睡袋笔包”。并一起完成了产品拍摄、海报制作等工作。以下是关于这次合作的背景自述：
This project was an experimental collaboration with the home brand yawnyawn, where we designed a "sleeping bag pen case" that can only hold one pen. We also worked together on product photography, poster creation, and more. Below is the background description of this collaboration:
平日里，我属于看书喜欢划线，还用笔写字、打草稿的有点过时的那类人。每次拿着书上地铁、去咖啡馆时，总要再单独夹支笔。即使把笔放在衣服口袋里，也发生过丢了也不知道的情况；倘若从大包里掏出来，难免也要在东西堆里翻找上一会儿。为什么没有一款只属于笔的背包呢？不需要大，也无需考虑功能的多样性，只需要刚刚好，刚好有让我腾出手的自由，刚好到空间里只装得下一支笔。偶然闲聊，我把这个想法告诉朋友，是裁缝的她把我想象中的这个“刚刚好”的笔包手工缝了出来。说不定，也有人和我一样很需要它，尽管这大概率是个小概率事件。
On a typical day, I’m the kind of person who likes to underline books, write by hand, and jot down notes, which feels a bit outdated. Whenever I take a book on the subway or to a café, I always need to bring a pen separately. Even if I stash it in my jacket pocket, there have been times when I’ve lost it without even realizing. If I have to dig through a big bag, it’s inevitable that I’ll spend some time searching. Why isn’t there a pen-only bag? It doesn’t need to be big or multifunctional, just the right size—just enough to give me the freedom to have my hands free, and just enough to fit only one pen. I casually mentioned this idea to a friend, and she, a seamstress, handcrafted the perfect "just right" pen case. Perhaps there are others like me who really need it, even though it’s likely a rare need.
一个“刚刚好”的睡袋笔包，是长宽刚好可以装下想要随身携带的笔，不必再像打火机那样冒着费劲翻找或者丢失的风险。在最初的设想里，有一块完全罩住笔的翻盖布，后来觉得笔包的深度足够抵消翻盖的功能，所以在正式版本里去掉了这个部分，整体更为简洁，就像一支笔安静地躺在睡袋里。肩带连接处做简易打结处理，最大程度展现使用的灵活度。可根据需求自由调节肩带长度，可斜跨、挂脖，或者系在腰间，摘除肩带可当做钢笔套单独使用。每一只笔袋都由yawnyawn手工制作，米白色款选用带有粗粝质感的棉籽壳帆布，耐磨、不易变形且清洗方式简单，能保护好笔的同时，经得起时间的磨损。除了米白，还有卡其色和浅灰色可供选择，提供日常搭配的多种可能。
The "just right" sleeping bag pen case is perfectly sized to hold a pen without the hassle of searching or losing it. Originally designed with a flap, we removed it for a simpler, cleaner look. The adjustable strap can be worn across the body, around the neck, or tied at the waist, and can be removed for use as a standalone pen case. Handcrafted by yawnyawn, the off-white version uses durable, easy-to-clean cotton seed shell canvas. Available in off-white, khaki, and light gray for versatile styling.
01
装天真、装快乐
还是装小孩？
都不如装得“刚刚好”
· 刚刚好的睡袋笔包，恰到好处的快乐 ·
02
不是只有人和人之间
才有社交距离
· 刚刚好的睡袋笔包，一支笔占一个坑 ·
03
随时随地
拥有读书人的气场
· 刚刚好的睡袋笔包，背在身上找找同类 ·
04
角度刚好的阳光和座椅
现实和梦的临界点
· 刚刚好的睡袋笔包，打盹儿也美 ·
05
表达欲来的时候
想要有人兜着
· 刚刚好的睡袋笔包，兜住你的灵感 ·
06
不多不少，刚刚好
是成年人的分寸感
· 刚刚好的睡袋笔包，很有领土意识 ·