第六季自如生活节
Client：Ziroom
Project team：Della Lin、Luo
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为2020年自如APP第六季“自如生活节”提供全案活动策划服务。 针对自如希望触达的核心年轻群体，产出活动主题“张弛有度 是我态度”，并策划线上线下活动：线上打字大赛、KOL达人上门服务、全国9城门店的“Bye Bye Plastic降速计划”等。传播物料上，产出4支预热视频，预热视频微信视频号播放量超10万；项目总曝光量超50万。
Led event planning for the 2020 Ziroom App’s Ziroom Life Festival, with the theme “Balance is My Attitude.” Organized online and offline activities, including a typing contest, KOL home services, and a nationwide plastic reduction initiative. Produced four teaser videos, reaching over 500,000 total exposures.
以下为部分发布内容，点击跳转查看：
Here is a selection of published content. Click to view:
视频《快慢自有我态度》
Here is a video. Click to view: