抖音×上城士 2025抖音非遗嘉年华

Client：抖音
Creative：Luo

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2025抖音非遗嘉年华内容物料。与媒体《上城士》合作，以“家宴”为概念，邀请40位抖音头部非遗创作者拍摄长卷合影。透传“抖音是非遗传播第一平台”的品牌心智。
2025 Douyin Intangible Cultural Heritage Carnival materials: In collaboration with Shang Cheng Shi magazine, a “family banquet” concept frames a long group portrait of 40 leading Douyin creators of intangible cultural heritage, reinforcing Douyin’s positioning as the primary platform for ICH communication.