母婴品牌视频合辑

Client：一页newpage、BeBeBus、红色小象
Copywriter：Luo

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分别为母婴品牌一页newpage、BeBeBus、红色小象视频提供文案，视频可见于各品牌官方视频号、小红书。
For the 2024 Lunar New Year, I wrote scripts and copy for two Year of the Dragon videos for Wilson, released on WeChat Channels and Weibo.

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一页newpage三周年品牌片
拍摄一页创始人&演员章子怡及母婴医生崔玉涛，通过1支产品宣传片和1支访谈片，洞见“做题式父母”。
Photographed a feature with founder and actress Zhang Ziyi alongside pediatrician Dr. Cui Yutao, producing one product commercial and one interview video to explore the concept of "exam-style parenting."

📺 《做题式父母》视频：
Script and copy for the video：
🔗 查看视频

📺 《新华社-做题式父母》纪录片
🔗 查看视频

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BeBeBus Talk访谈片
拍摄四位头部母婴博主：Alex绝对是个妞儿、LillyAndOscar、艺文Even、Inez 梁诺妍，传达品牌阶段主张“少一步，让养育更轻松”。
Photographed four leading Chinese parenting influencers to convey the brand’s current message: “One step less, parenting made easier.”

📺 《少一步，更轻松》视频：
Script and copy for the video：
🔗 查看视频

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红色小象六一宣传片
配合红色小象六一节点，拍摄儿童防晒系列，通过一支充满奇趣与色彩的短片，带出童真与美好，传递“让成长更安心”。
For Children's Day with Red Elephant, created a vibrant short film for the kids’ sunscreen line, conveying “safer growth, happier childhood.”

📺 《让成长更安心》视频：
Script and copy for the video：
🔗 查看视频